About Us

At SwiftLoc Fishing, our goal is to engineer fishing and boating products built from the highest quality materials, with clean function and the dependability anglers need when they put their gear to the test. Based in New England, we know what fishing equipment is up against, from long days in the salt to hard use offshore. Every design is approached analytically, with a focus on strength, function, movement, and reliability. 

We also believe the company behind the gear matters. SwiftLoc is built around strong relationships with the anglers and boaters we support, backed by customer service that is direct, honest, and dependable. Our goal is to be the company anglers turn to when they need new gear, honest support, and help getting outfitted with the right equipment to get the job done on the water.

The idea behind SwiftLoc comes from time spent fishing, boating, and seeing where existing gear falls short. We are driven by better design, smarter function, and the belief that small details can make a big difference on the water. SwiftLoc was founded by Chris George, an avid fisherman with a mechanical engineering background who is always looking for new ways to improve the gear anglers and boaters rely on.




The SwiftLoc Adjustable Rod Holder

SwiftLoc was created to give anglers one rod holder that can adapt to nearly any style of fishing. Whether you’re trolling open water, drifting a river, or running multiple lines from a boat, it gives you the freedom to position your fishing rod exactly where you want it.

With vertical locking positions at 0°, 15°, and 30°, along with 360° rotation, SwiftLoc makes it easy to adjust your setup as conditions change. It also features a free-rotate mode that allows the rod holder to rotate freely in either direction without locking. This gives anglers the option to fight big fish directly from the holder, reducing the fatigue of standing with a fighting belt in rough conditions.

We chose 316 stainless steel for maximum durability and corrosion resistance, built to withstand those tough days in harsh saltwater environments. SwiftLoc was also designed to be serviceable, allowing individual components to be accessed and maintained instead of requiring the entire rod holder to be replaced.

Every detail was engineered around versatility, durability, and real-world use. The result is a clean, low-profile rod holder built to work the way you fish.

SwiftLoc features a proprietary adjustable rod holder design and is patent pending.
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